About Velong Enterprises

We are a family-owned business that strives to promote the development, fair
treatment, and equality of our colleagues in China and around the world

OUR STORY

Our Story

Velong was founded in 2003 in Yang Jiang, China. We originally started as a small grilling accessories manufacturer. Since our founding, we have worked hard to increase our core competencies. Major milestones include the establishment of our electronics family in Ningbo, the creation of our design agency, product accelerator, and the development of our own brands. Additionally, we are proud of our expansion outside of China and our commitment to sustainability. We are a combination of Chinese and Western values and are passionate about creativity, direct communication and transparency at every level.

FOUNDERS

Founders

Jacob Rothman

Founder, Co-CEO

Iven Chen

Founder, Co-CEO

Zhang Zhu Yao

Co-Founder

Michael Wang

Co-Founder

Uli Scherraus

Co-Founder

Richard Smiedt

Co-Founder

MERCHANDISING TEAM

Merchandising Team

Kaki Guan

Merchandise Manager

Elva Yang

Merchandise Manager

Cindy Yu

Merchandise Manager

Amy Wei

Merchandise Manager

Doris Chi

Merchandise Manager

Besty Lee

Senior Merchandiser

Carmen Xiang

Senior Merchandiser

Haley Xu

Senior Merchandiser

Kalin Choi

Senior Merchandiser

Mayble Tsai

Senior Merchandiser

Lotus Lee

Senior Merchandiser

Pinky Zeng

Senior Merchandiser

Joy Huang

Senior Merchandiser

Lee Lei

Senior Merchandiser

Emily Li

Senior Merchandiser

Candy Kwan

Merchandiser

Borky Ruan

Merchandiser

Alice Xu

Merchandiser

Rebecca Lee

Merchandiser

Rain Leung

Merchandiser

Joey Lau

Merchandiser

Lemon Lin

Merchandiser

Peach Huang

Merchandiser

Sunny Luo

Assistant Merchandiser

Sylvia Wen

Assistant Merchandiser

Janice Wang

Assistant Merchandiser

ORDER MANAGEMENT TEAM

Order Management Team

Kiki Hu

Order Management Supervisor

Judy Deng

Operation Manager

Eva Liang

Order Management

Anna Liao

Order Management

Hebe Liu

Order Management

Helen Liu

Order Management

Cora Lin

Order Management

John Zeng

Order Management

Summer Yu

Order Management

Shirley Huang

Order Management

Lora Tan

Order Management

PRODUCT DEVELOPMENT
& DESIGN

Product Development & Design

Joy Chuyaco

Director Of Product
Development

Benny Su

Product Design Manager

Sam Liung

Product Design Manager

Yuki Zhong

Packaging Design 
Manager

Demi Zhong

Packaging Designer

Ken Xu

Packaging Engineer

Jisun Chen

Packaging Engineer

Deep Huang

Designer

ENGINEERING TEAM

Engineering Team

Steven Li

Senior Electrical Engineer

Kevin Luo

Senior Product Engineer

Kevin Luo

Product Engineer

Jockey He

Electrical Engineer

QUALITY CONTROL

Quality Control

David Huang

Senior Quality Control

Su Guang

Quality Control

Amy Huang

Quality Control

Feng Guan Lan

Quality Control

Liang Rong

Quality Control

Christine Lin

Quality Control

FINANCE AND
OPERATIONS TEAM

Finance and Operations Team

Genia Ge

Finance Manager

Terry Zheng

Human Resources Manager

Lesley Huang

Human Resources

VELONG LABS

Velong Labs

In 2019, we created a test kitchen at our Yang Dong facility. We wanted to bridge the gap between Western and Chinese style cooking and educate our designers and product developers about the items we produce. The results have been both tasty and fantastic. We grill and cook weekly and numerous product innovations have come out of this process. Since COVID and the implementation of travel restrictions, we have also used our kitchen to help customers conduct product reviews at this site. We have installed professional video and lighting equipment and can help hold exciting line reviews that demonstrate how products perform in real time.

LIFESTYLE & EVENTS

Lifestyle & Events

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